Susanne Allmendinger-Vogt: a passionate brand strategist dedicated to supporting deep tech startups.

In this episode we are celebrating the career to date of Susanne Allmendinger-Vogt.

Susanne is the founder of BB&R Brand Business & Responsibility Consulting. Prior to starting her business she had a 25 year career with BMW Group where her last role was Global Head of Brand and Communication Strategy for MINI.

She has a curious mind always seeking the root causes behind the obvious. She's a challenge seeker who loves to explore new horizons and push things forward. She's an optimist who believes there is power and goodness in everything and everyone.

She believes our economic system needs companies with fresh, innovative solutions for the world's big problems - healthy companies that care about all their stakeholders, including the environment, and see themselves as a force for good.

As a passionate brand strategist, Susanne has dedicated herself now, after years in the corporate world, to supporting deep tech startups in building strong, successful brands and businesses.

She helps them overcome their biggest challenges and pain points to bring their impactful solutions to market.

She's also active as a Business Angel and mentors startups in their early stages.

Susanne loves all kinds of sports, mainly outdoors and preferably in the mountains. Living in Munich, this is just around the corner and her source of energy. Fortunately, her husband and 17-year-old son share this passion.

In our conversation we talk about how she found her way into BMW, her early experience of weekly trips to the MINI plant in the UK, her longstanding affinity for the MINI brand, her early foray into the world of Connected Drive and her eventual sense that it was time to move on.

Susanne and I spent 18 overlapping years at BMW but had not met before this call. I enjoyed getting to know her and learning more about her life and career journey.

As always, I look forward to hearing what resonates with you.

Connect with Susanne:
LinkedIn Profile
Website

About Andy

I'm an experienced business leader and a passionate developer of people in the automotive finance industry, internationally.

During over twenty five years, I have played a key role in developing businesses including Alphabet UK, BMW Corporate Finance UK, BMW Financial Services Singapore, BMW Financial Services New Zealand and Tesla Financial Services UK.

At the same time, I have coached individuals and delivered leadership development programmes in 17 countries across Asia, Europe and North America.

I started Aquilae in 2016 to enable “Fulfilling Performance” in the mobility industry, internationally.

Learn more about Fulfilling Performance

Check out Release the handbrake! The Fulfilling Performance Hub.

Connect with Andy

LinkedIn: Andy Follows
Email: cvm@aquilae.co.uk

Join a guided peer mentoring team: Aquilae Academy

Thank you to our sponsors:

ASKE Consulting
Email: hello@askeconsulting.co.uk

Aquilae
Email: cvm@aquilae.co.uk

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Episode recorded on 24 September, 2024.