Darin Roberge: two rabbits up his sleeve - from rock stages to the heart of the collector car world.

In this episode of CAREER-VIEW MIRROR, we explore the remarkable journey of Darin Roberge—collector, commentator, and classic car marketing entrepreneur—who currently serves as the President of Motorwerks Marketing and the custodian of Arizona Car Week.

Darin shares his story of reinvention: from a turbulent youth in Colorado, immersed in music and substance abuse, to building a thriving multi-brand business at the heart of the collector car scene. We talk about the mentors who helped him turn things around, the bold leap that brought him to Arizona, and the corporate challenges he faced in his early automotive career.

You’ll hear how he transformed Arizona Car Week into a dynamic, diverse series of events, and how he channels his energy and creativity into supporting nonprofits alongside his commercial work. He even recorded this interview between 2:30 and 4:00 a.m.—a testament to his commitment.

Darin’s is a story of grit, growth, and genuine passion, with a few magic tricks up his sleeve.

We discuss:

        •        Growing up in Colorado and discovering music at age 13

        •        The turning point that set him on a new path

        •        Selling a prized guitar to fund his move to Arizona

        •        His unexpected entry into the classic car industry

        •        Learning corporate life on the fly at Russo and Steele

        •        Launching Motorwerks and expanding it into five businesses

        •        Reinventing Arizona Car Week

        •        His work raising $25M+ for nonprofits

        •        The role of boxing, blues music, and personal discipline in his life

        •        Why it’s wise to keep “at least two rabbits up your sleeve”

Connect with Darin

Find all of Darin's links here 

About Andy

I'm an experienced business leader and a passionate developer of people in the automotive finance industry, internationally.

During over twenty five years, I have played a key role in developing businesses including Alphabet UK, BMW Corporate Finance UK, BMW Financial Services Singapore, BMW Financial Services New Zealand and Tesla Financial Services UK.

At the same time, I have coached individuals and delivered leadership development programmes in 17 countries across Asia, Europe and North America.

I started Aquilae in 2016 to enable “Fulfilling Performance” in the mobility industry, internationally.

Learn more about Fulfilling Performance

Check out Release the handbrake! The Fulfilling Performance Hub.

Connect with Andy

LinkedIn: Andy Follows
Email: cvm@aquilae.co.uk

Join a guided peer mentoring team: Aquilae Academy

Thank you to our sponsors:

ASKE Consulting
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Aquilae
Email: cvm@aquilae.co.uk

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Episode recorded on 22 April, 2025.