Side Mirror with James Warren: Empathy at Scale - Unlocking Insight through Storytelling and AI

In this Side Mirror episode, I’m joined by James Warren.

James Warren is the Founder and CEO of Share More Stories, a human experience insights company. The company’s primary offering is the SEEQ Platform, which helps organizations and brands uncover the emotional drivers behind employee and customer experiences. James is a researcher, strategist, writer and facilitator who blends storytelling, AI, and insights to help companies better understand themselves, their customers, and their communities. With nearly 30 years of experience in marketing, insights, strategy, and innovation, he is passionate about the intersections of humanity, technology, brands, communities, and culture. An active community leader, he volunteers on several boards. He studied economics and literature at Princeton, and creative writing at Columbia. Originally from New York, James now calls Richmond home.

In our conversation, James shares his journey from corporate life at Altria to creating a storytelling platform that helps organisations uncover the emotional drivers behind customer and employee experiences. We talk about vulnerability, leadership, and how creating space for people to share their stories can deepen connection and engagement. James also introduces SEEQ GPT, a new tool that uses generative AI to analyse stories and deliver context-rich insights while preserving human nuance.

Connect with James

Connect with James on LinkedIn

Connect with Share More Stories on LinkedIn

IG + YT: @warrenjwric

IG + YT: @sharemorestories

Web: sharemorestories.com | SEEQPlatform.com

About Andy

I'm an experienced business leader and a passionate developer of people in the automotive finance industry, internationally.

During over twenty years, I have played a key role in developing businesses including Alphabet UK, BMW Corporate Finance UK, BMW Financial Services Singapore, BMW Financial Services New Zealand and Tesla Financial Services UK. 

At the same time, I have coached individuals and delivered leadership development programmes in 17 countries across Asia, Europe and North America.

I started Aquilae in 2016 to enable “Fulfilling Performance” in the mobility industry, internationally.

Learn more about Fulfilling Performance

Check out Release the Handbrake! The Fulfilling Performance Hub

Connect with Andy

LinkedIn: Andy Follows
Email: cvm@aquilae.co.uk

Join a guided peer mentoring team: Aquilae Academy

Thank you to our sponsors:

ASKE Consulting
Email: hello@askeconsulting.co.uk

Aquilae
Email: cvm@aquilae.co.uk

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Episode recorded on 08 September, 2025.